Born to Hula

Meet Ed and Amy Bucholtz from Born to Hula. Seven years ago, Ed Bucholtz would not have believed anyone, even his wife Amy, that his passion for cooking would turn into a full-fledged business.

Ed needed a change of pace from his career in injection molding, so he leapt into the restaurant world. He received a cooking degree from the New York Restaurant School and worked weekends bartending at Gabriel’s in New York City.

A true hot sauce aficionado, Ed would never be caught without a bottle. After trying several of the novelty, extreme-heat sauces a revelation came to Ed, “Why don’t I try to make my own, and make it better?”

Then he was laid off from his manufacturing job. So he began thinking more seriously about the hot sauce business.

It was at that point, in 2010, that Ed created Born to Hula, LLC., and became a local hot sauce vendor based in Highlands, New Jersey.

Using only the freshest ingredients, Born to Hula sauces are handcrafted in small batches, using peppers from local farmers’ markets in the Monmouth New Jersey area.

Judges from around the country appreciate Ed’s style. Each of the mild to medium sauces, from Cayenne, Habanero Ancho, and Habanero Guajillo, to the hot styles like Ghost of Ancho and Reaper of Sorrow, have all won national and regional awards. Born to Hula has won 30 awards since its inception in 2010.